![]() With this tool, choose keywords with high volume which indicate the user is looking for the webpage. In order to perform proper research, a tool such as Google Adwords Keyword Tool is needed. Having a sound keyword strategy allows specific keywords to be mapped to content, so search engines know what keywords the website should be ranked for. Keyword research is the foundation of Search Engine Optimization (SEO). #Imagezilla ru related keywords code#Keywords within the website code (metadata).gov site should show up with specific information related to government business grants.Ī basic keyword strategy should contain the following: Once keyword research has been done to decide what users are typing into the search engine, the site can be set up with these keywords, and a specific page within the. In reality, the page may be filled with general grants or grant information by non-government related sites, thus not giving the user what the user was looking for. Business grants should come up on the first page, and since government sites are considered more trustworthy than others, the government sites should show up first. For example, if someone is looking for small business grants from the government, he/she may type “business grants” into the search engine. Keywords should be as specific as possible to the information that a user would be looking for on a particular page. Issues arise when users are looking for Government-related information, and the government website does not have any keywords within it telling the search engines it is of high value to that user. When a user inputs a word or phrase into a search engine, it returns a list of websites it believes are relevant to what the user is looking for. Since the public relies heavily on Government-related information for research, and a myriad of other tasks, each government agency should shape its online presence around specific keywords, which are based on what the user searches on the search engine. Help the public obtain the information they need.With Keyword planner making assumptions and grouping unrelated terms together, and Keywords everywhere using those numbers without pointing out the assumptions, I feel like I can't trust anything without taking time to dig into the discrepancies, which is impossible with hundreds of keywords.Having a keyword search strategy is critical for government agencies to: Perhaps I can trust this, but it's not convenient to upload hundreds of various keywords at a time to pull the volume numbers like I do with the other tools. So at least it's not trying to give me "baker college" numbers. Moz keyword explorer says baking college as 0-10 volume, baking colleges has 101-200 volume. It does not tell me those searches were for "baker college." Totally misleading. Keywords everywhere says both of these keywords bring in 33,100 searches. I tried telling it use only closely related terms, but it keeps giving me "baker college" and refuses to show me the terms I asked for. Instead, it decides I really meant "baker college" which has 33,100 global searches. So Keyword planner won't give me any search volume for those 2 words, I don't even see them in the results. I'm feeling like I'm basing all my research time on tools that I cannot necessarily trust.īetween Google keyword planner, Keywords everywhere chrome extension, and Moz keyword explorer, I'm getting wildly different results on 2 simple keywords related to colleges with baking & pastry arts degrees. ![]()
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